ADVERTISE WITH US

 

Advertising Opportunities

 

 

Advantages to Advertising at Kelso Racecourse

Over six million people of A, B and C1 demographic profiles go racing in the UK every year, of which 40% of those are women. It is also second to football as the most televised sport on terrestrial channels.  

 

In addition to Race Sponsorship we offer specific Advertising unique packages for businesses looking to take advantage of the 40,000 race goers we have attending the racecourse per season, making it a prime location for your business or organisation to advertise.

 

Kelso offers a wide variety of seasonal and race day advertising sites in various locations around the course, from trackside to the interior of the stands. We also offer opportunities to promote your business with A3 size posters around the course as well as advertising in the race programme.

 

Advertising options

 

Race programme advertising

The race programme is the most valuable tool for anyone attending a race meeting. The race programme contains details of all the days’ race times, running orders and vital betting information. The race programmes is an ideal vehicle for promotions and brand awareness as every race goer tends to purchase one.

 

All are in full colour and frequently used throughout the race meeting providing continuous exposure of your business message. Advertising within the race card is easy, simply select either a full or half page, either a single or series option, supply the advert and we will take care of the rest. Prices are as follows:

 

	Per Season	Per Meeting
Full page Single	£1300	£100
½ page Single	£650	£50
Full page (3 Meeting Series)	-	£250
½ page (3 Meeting Series)	-	£200

 

  

On Course Advertising

An effective and recognised method of promotion is to take an advertising Board site for an annual or 3 meeting series. These are sited to maximise the television opportunities that present themselves on every race meeting. The full colour boards positioned on the rails, and close to the winning post are an immensely effective means of targeting race day crowds. Even on the days when Kelso are not hosting a race meeting, the boards still create brand awareness for many of the visitors who attend a wide range of non race day events at our popular events centre.

 

Board Site	Size	Per Season	3 Race Series	Per Meeting
Finishing Furlong	30 x 4	£1500	£500	-
Top Bend	30 x 4	£1000	£500	£200
Grandstand Rail	30 x 4	£1500	£500	£200
Winning Post Double	30 x 4	£2000	£1000	-
Winning Post	30 x 4	£1500	£500	-
Open Ditch	-	£1000	-	-
Pre Parade Ring	6 x 2	£600	£200	£100
Parade Ring	6 x 2	£800	£300	£200
Winners Enclosure	6 x 2	£800	£300	£200

 

Washroom Poster Sites

We have 30 A3 poster sites situated in all the washrooms throughout the course. The costs are based per season. With 14 meetings per season and an average seasonal footfall of 40,000 as well as a busy non race day schedule this is a great value branding site.

 

Per Season : £400

 

Online Advertising

We welcome the opportunity to drive business to your organisation through advertising on our Kelso races website. There is an excellent selection of advertising banners available in prime locations throughout the site.

 

Additionally we can offer you space on our e newsletters that are regularly sent out to our ever growing database either in story or banner form.

 

Advert Site	Annually	Per Issue
Online	£300	-
E- newsletter	£300	£50

 

Promotional Stand

A race day is an ideal opportunity to showcase a product or brand to a large group of people. Having a presence by a trade stand gives you a unique face to face contact with potential custom. We offer the ability to combine your on site presence with a competition in the race program to boost data capture opportunities.

 

Stand Pitch per Meeting: £30

Stand Pitch & Race Program Promotion: £130